AI-Powered Marketing Automation with Microsoft Dynamics 365 Customer Insights

Dynamics 365 provides marketing automation, email marketing, web intelligence and campaign analytics to help your team with planning. You can increase your activity while evolving it to improve results. Automated social discovery lets you know who’s interested in your products, so you can quickly engage them.

Share the same view of the customer journey across your business. You can then collaborate with the sales team to target and prioritise campaigns, using reliable data insight. That means you’ll be feeding your leads into the pipeline when your sales team is perfectly placed to exploit them, ensuring that no opportunity is wasted.

Spot the opportunities with the most potential with advanced lead management and lead scoring. Nurture your leads and prospects with multi-stage, trigger-based, personalised content and offers that guide customers through the sales funnel, no matter where they are in the buying cycle.

Dynamics 365 gives you embedded social media tools, so you can keep right up to date with customer and prospect needs. Measure your social media campaign performance and track your share of voice across Twitter, Facebook, YouTube and more. With social tracking, you can evaluate and influence your brand presence.

With Dynamics 365, you see ROI on every marketing activity. Measure pipeline and revenue and assess the results using your personalised dashboard. With a clear overview of all results, you can quickly judge performance and plan the best way forward. Real-time reporting is easy with familiar tools including Excel and Power BI.